Twenty-first century man is officially a “spa-man”, which is why sons and daughters nationwide acknowledge their appreciation of their own paternal superhero by sending their dad spa gifts and gift vouchers on Father’s Day.
Of course, there was a time when setting foot in a spa would have reduced any self-respecting chap immediately to the status of sissy. Happily, that time is now consigned to the history (or should that be “he-story”?) books.
Recent statistics confirm the huge upsurge in the number of men visiting spas or health hydros on a regular basis, with the latest figures revealing that a third of all spa-goers are currently men.
So what can the average male spa-goer expect in exchange for his Father’s Day gift vouchers? Well, providing he’s booking in to one of the UK’s top spas, he’s certain to be spoilt for choice when it comes to the range of spa treatments on offer.
For example, he might want to enjoy a Men’s Refreshing Foot Therapy or Hand Maintenance Treatment. Or if work’s been even more stressful than usual lately, a Clarins Men’s Muscle Ease Massage could be the perfect antidote.
And for complete relaxation and rejuvenation, he could always opt for the ultra-luxurious Elemis Total Time Out – a comprehensive spa treatment which includes a deep tissue muscle massage and a power-packed facial. The perfect pamper gift for the stressed-out man in your life.
Your father may well seem like a new man when he returns to the family fold after his spa break. Though if you’re expecting him to possess superhuman powers, you could be in for a slight disappointment – he’ll still be the same old dad really!